Big data concept, features, sources

What is Big Data ?

Data: It is a group of numbers, letters, symbols, images, and video clips that make up the inputs for the computer so that they are stored in it, processed, and perform numerous operations on it according to the need, and this data can be transferred over the Internet.

Bigdata is data, but it is very large and huge and needs large storage spaces to be stored in it. It also needs dedicated systems to manage, process, and extract information and knowledge from it. The volume of it is increasing rapidly and continuously over time.

its features: Size and wide variety, measured in terabytes, bytes, and exabytes. and Fast construction and processing

It varies, including what is organized, some unorganized, and semi-structured, and the more it becomes disorganized, the more it needs specialized tools to manage and process it.

Bigdata sources

• Web sites
• Online buying and selling transactions
• Customer databases
• medical records
• Uses of mobile applications
• Social Media
• Data collected from Internet of things technology devices

The importance of data, especially for large and even small organizations, lies in the fact that it is processed, analyzed, and extracted information of value and benefit to them, and then this information is used in more important matters such as machine learning, predictive modeling, and artificial intelligence, as companies benefit from it in predicting customer behavior to facilitate identification of their experiences and what they desire. Using it to improve their customers’ experiences and attract more of them.

The importance of BigData

• Enterprises alert their important decisions based on the results of data analyzes, the data of their customers, to make the best decisions quickly, accurately, and clearly
• Improving customer service, helps companies understand their customers more
• Using them in marketing campaigns helps companies in improving their marketing strategies depending on the desires and needs of customers.
• Increase profits
• The companies that use big-data have a higher competitive advantage than those that do not, as they are able to make faster, more accurate, and clear decisions in their business, especially if they use their big data effectively.