Amazon reinvent : 6 Tactics for building a new culture of reinvention

Amazon reinvent

At Amazon reinvent the virtual event hosted by Amazon Cloud, Andy Jassy, CEO of Amazon Web Services, spoke in his opening speech about tactics to build a culture of innovation, and all companies should take advantage of them and make reinvention a priority in their daily operations and always be prepared to innovate and transform for the better many times in order to stay in the market.

6 Tactics for building a new culture

Andy Jassy has indicated that there are companies that wait a long time to re-innovate, but the key to success for companies in the culture of innovation, and Andy Jassy has presented several tactics that will contribute to success in reinvention.

The will to invent and re-innovate: The invention has been described as coming up with new offers, products, and services. As for reinvention, it is the reinvention of existing products and services. Here comes the role of talent in doing so, and the company has to understand the existence of competitors and the successes and failures are a natural thing, and it must have the courage to invent. And re-innovate.
Do not fight the current: every company must be able to accept the reality and exploit the available circumstances in order to make radical changes in its business model, no matter how difficult it is.
Employing competent people who are able to innovate and invent: You need a team that is hungry for innovation and business development. Make your choice always for those people who are curious to learn and eager to re-innovate.
Focus on customer needs: not on the technology presented to them, do not go in developing technologies that are not among the customers’ needs, but use your employees to solve the actual problems that customers need
Rapid reinvention: Some may think that he should move and grow slowly in all his businesses, but this is a fatal matter for re-innovation, as it needs speed in implementation and rapid movement regularly.
Start simple at the beginning of the transformation and then, after achieving success, turn to more and more complexity